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Sponsoring a Race Car

Stafford Motor Speedway presents one of the most exciting and effective means of reaching potential customers by sponsoring a race team.  Throughout the race season, your business will gain exposure that has impact.  By sponsoring a Stafford Speedway NASCAR Race Team your business will get more than just its name on the side of a race car.  There are many ways to maximize your exposure and reach Stafford’s brand loyal audience.


  • Driver introductions over our 8,400 watt audio sound system clearly identify each sponsor
  • Extensive print media coverage brings your business name into consumer’s homes
  • Radio exposure will identify your business as a NASCAR racing sponsor
  • Photos and sponsor mentions in the PitStopper Magazine, our weekly event program book, and our www.staffordspeedway.com website, will maximize the effect of your sponsorship.
  • Promotional appearances by drivers, teams, and cars will draw attention to your business.
  • Hero Cards, Stafford’s version of baseball cards, can put your logo and business name directly into fan’s hands.
  • Stafford Motor Speedway Race Team sponsors receive preferential treatment when purchasing further advertising and hospitality services at the speedway.
  • Stafford Motor Speedway’s “Short Track Racing”, the track’s weekly public access television show, airs locally in the towns of Bolton, Cheshire, Enfield, Manchester,  Norwich, Simsbury, and Longmeadow, MA, and the NAPA Fall Final is seen by thousands on NBC Sports Network.


  • Stafford’s brand loyal audience consciously support the businesses that support their favorite sport and race teams.
  • Stafford Motor Speedway’s large crowds and diverse schedule of events will allow your business to reach over 125,000 people annually.
  • Stafford Motor Speedway’s extensive media coverage will increase your advertising reach, allowing your business to cover a wider portion of the marketing area.
  • The use of several communication tools, including radio, newspaper, and public address system, guarantees your message will be thoroughly absorbed.
  • Your business will gain a larger profile among Stafford Motor Speedway fans.
  • Race Teams frequently travel throughout the region with their race haulers in tow and can spread your sponsorship with their travels.
  • Sponsorship can significantly impact your sales.
  • Team uniforms are one of the first noticed aspects of a Race Team and a great way to make a big first impression on race fans.